Every firm needs a clear strategy to gain a competitive advantage and thrive in a competitive marketplace. Porter's Generic Strategies is a tool that can help you to select a clear strategy.

Running Order:
- Introduction 00:00
- Different Strategies/Same Market Examples 00:26
- Porter's Generic Strategies (Simplified) 00:55
- Porter's Generic Strategies 02:00
- Cost Leadership Strategy 02:33
- Cost Leadership Strategy Examples 03:19
- Differentiation Strategy 03:44
- Differentiation Strategy Examples 04:25
- Cost Focus Strategy 04:39
- Cost Focus Strategy Examples 04:59
- Differentiation Focus Strategy 05:18
- Differentiation Focus Strategy Examples 05:39
- Stuck In The Middle Strategy 06:01
- Stuck In The Middle Strategy Examples 06:43
- How to Use Porter's Generic Strategies 06:58
- Criticism 07:40

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