77% of us regularly use online reviews to make a decision on a new purchase, but how reliable are these reviews? The power of reviews has become so great that a study by Harvard found that an average one star drop in review rating can lead to 9% drop in revenue. Manipulation has become rife.
Fake reviews, and online 'review' trolls have become a big issue. 'Review Bombing' is leaving businesses vulnerable and involves a party contacting the business and demanding money or they will be bombed with a ton of bad reviews.
Some massive travel sites that many of us use, have been found to include around 40% fake reviews. In this segment on The Morning Show, I list the red flags for spotting fake reviews and tips for businesses who have been inundated with unfair or questionable bad reviews.
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#digitalwellness #digitalwellbeing #onlinereviews #researcher #STEM #fakenews #holidaybookings #travel
