In this video I take a look at the innovation of Garcon Wines,
Developed originally to facilitate the seamless delivery of wine into UK homes via the letterbox, the innovation was conceived by wine retailing entrepreneur Santiago Navarro and his co-founder Joe Revell.
They set out to improve consumer convenience, cut the costs of failed deliveries which in the UK alone are estimated to be £1.6 billion, and help to reduce the near 1 million kilograms of carbon emissions associated with missed deliveries in the UK.
This flattening of a wine bottle not only created a product that respects the heritage and tradition of the wine industry, but also combines the emotional benefits of an elegant glass bottle, with the functional benefits of bag-in-box, and sets a new sustainable benchmark.
Learn more about them at [ Ссылка ]
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Links to the Wine books I use for studying: -
The World Atlas of Wine - [ Ссылка ]
Wine Folly - [ Ссылка ]
The Oxford Companion to Wine - [ Ссылка ]
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