Kickstarter campaigns pretty much always ship late.
Back in late 2012, a CNN article made the rounds saying that “84% of Kickstarter’s top projects shipped late.”
A 2022 research paper by Sieuwert Van Otterloo found that only “30% of projects are fulfilled or delivered on time or with less than a six month delay.”
That means 7 in 10 shipped more than 6 months late. That’s an overwhelming majority!
What’s going on?
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0:00 Intro
3:01 Setting an unrealistic timeline
9:20 Mismanaging freight and customs
12:41 Fulfilling too many orders alone or picking the wrong fulfillment partner
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