Set against the backdrop of East London, the campaign captures the renegade glamour of the city’s youth — the diverse characters navigating concrete banks and sprawling streets, seeking its primal pleasures.​
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Their style is tactile; twisted; taut.​
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An animal opulence bursts from the seams of tufted denim and the breast of razor-sharp suiting encrusted with shattered jet-stones.​
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The flash of a hard metal T-bar buckle, cool-to-the-touch — the Sling bag, strapped tightly and held close to the body. The same buckle restraining the trailing tendrils of the Fringe loafer. ​
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Constricted or cocooning, their uniform is one crafted for basal instinct — for the sensuous pleasure, clashed with the hardened fragments of modern life.​ For the vagaries of London.

McQueen Autumn Winter 2024 by Seán McGirr.

A qualified veterinary surgeon was in attendance and no animal was distressed or harmed as a result of this production.
THIS VIDEO CONTAINS FLASHING LIGHTS WHICH MAY NOT BE SUITABLE FOR PHOTOSENSITIVE EPILEPSY. VIEWER DISCRETION IS ADVISED.

Creative Director: Seán McGirr
Art Director: Christopher Simmonds
Photographer: Glen Luchford
Stylist: Marie Chaix
Casting: Ben Grimes
Make-Up: Daniel Sallstrom 
Hair: Gary Gill
Nails: Ama Quashie
Production: MAI Productions

Music by Death in Vegas – H.A.M.T edit.
Written by 
Richard Denis Maguire (Richard Fearless)
Tim Holmes
Nicola Kuperus 
Adam Lee Miller 
Ken Brown
Daniel John Bitney
John Christopher Herndon
Douglas Andrew McCombs
John Cameron McEntire

#AlexanderMcQueen ​

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