Meet Carla Piñeyro Sublett, CMO at IBM, where she hopes to modernize the company by bringing its extraordinary story to life — and win an Oscar along the way. Carla took an unconventional path to the C-suite, recently bringing her 20-year tech career to a halt in order to reconnect with family, the world, and work.

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Connections: CMOs are saying “so long” to long-standing marketing playbooks. See how they’re shaking things up in this digital-first world. Join Salesforce President and CMO, Sarah Franklin, as she chats with digital leaders about how to create more powerful connections with your customers.

0:00 - Connections Intro
0:55 - Carla Piñeyro Sublett's mixed roots
1:35 - Sublett’s entrepreneurial background
2:22 - How she navigated through the feeling of disconnect
3:54 - How to connect with people
5:00 - Her path to becoming the CMO of IBM
6:03 - IBM’s marketing vision
7:14 - Reinventing IBM’s brand
8:27 - How to connect with different departments
9:15 - Advocating for women and leadership

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About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

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