The movie advertisers put actors in bright yellow and blue shirts and had them stand behind home plate during several MLB games throughout the summer. It was definitely an unexpected move—and one that worked! Not only did people in attendance take notice of these strange figures, but those watching on TV also spotted them. And since they were wearing bright yellow shirts with "Smile" written, it was impossible to miss!


Why Did It Work?
This move worked because it was unexpected and eye-catching. People were intrigued by these strange figures standing behind home plate; even if they didn't know what was happening right away, it still caught their attention and made them curious about what was happening.

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