Fridar has been designed with the aim of creating a lingerie collection that empowers women every time they step into one of the pieces. Translating as “One who is beautiful”, the collection weaves a nocturnal narrative of glamour, self-confidence and free spirit brought to life by the bespoke embroidery that features dark midnight brush strokes on Italian visible tulle. Intricately crafted to reflect the Icelandic night sky, the magical dark blue colour, coupled with the 24-carat gold plated hardware and silk encased straps, lends a seductive touch. Fleur pushes the boundaries of luxury once again with Fridar.
