Did you ever struggle to connect to your audience? Did you ever feel like you were making a lot of content, but that people weren't really getting who you were and why you do what you do?

A good solution to this problem is to invest in podcast and videos. When people hear your voice and see your face, they realize the human behind all that design and content. And given that human connection is key to online success, we encourage you to try and invest in these content formats.

In this video, Eric Siu, Chairman of digital marketing agency Single Grain and author of Leveling Up: How to Master the Game of Life, talks about the new marketing trends, starting with podcasts and videos. If you want an overview of the marketing world, this video is for you!

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00:00 intro
00:34 new podcast trends
2:29: video challenges and successes
6:19 types of content for businesses
8:21 Leveling Up Book

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If you liked this content, there's much more to see by following Alessio Pieroni, Founder and CEO of Scale For Impact, on social media.

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