We are joined by Tania Edwards, Co-Founder of Collectability and former employee of Patek Philippe. Her extensive knowledge of Patek, as well as her many years of experience in its marketing department, make her a bona fide expert when it comes to the brand's heritage, evolution, and watchmaking. On this episode of Hodinkee Radio, we talk about the history of Patek through the 80s and 90s, how the brand's identity and marketing campaigns have evolved to today, and her thoughts on vintage and modern Patek watches (including the Cubitus Collection, of course).

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Chapters:
00:00 Intro
01:21 How Tania Edwards Got Personally And Professionally Involved In Patek Philippe
04:32 The Perception Of Patek In The 1980s And How It Changed
09:07 Working At Patek In The 1990s And The Launch Of Affordable Options
15:51 The Development Of Patek's Legendary Marketing Campaign
21:00 Steps That Led To The Evolution Of Patek In The 1990s
23:56 Tania's Observations About How Patek Has Evolved From The 1990s To Today
27:46 The Patek Philippe Cubitus, As It Is Relevant To The History Of The Brand
30:40 Comparing Initial Reactions To Historic Patek Watches Vs. Today's Cubitus
33:18 Tania's Thoughts On The Cubitus Collection
36:04 Tania's Favorite Patek References
40:03 Wrist Check
44:17 Smaller/Lady's Watches In Patek's Catalogue
48:36 Anything To Be Excited About Coming From Patek
49:54 The Market For The Neo-Vintage Complicated Era Of Patek
51:22 Collectability News And What's To Come
53:33 Outro

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