About the Journey Behind the Beer - We went on an incredible journey to bring you CBC’s new Pale Ale. It was a journey of two master brewers with over 60 years of combined brewing experience. A journey from Paarl’s heat to Sweden’s snows – and then back again. It was a journey of technological discovery to find the perfect way to preserve the amazing beer we created. A journey to create a new experience for you, our customers.

And now, we want you to take our new Pale Ale on your journey.

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