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#rank 4.
PEGGY GOU
From: South Korea
DJ style: House
Best known for: Tracks like ‘Nabi’ and ‘It Makes You Forget (Itgehane)'
In March 2020, as clubs shut down across the globe, Peggy Gou’s career as a touring DJ came to an abrupt halt. It led her to spend a few months at home in Seoul with her parents where she rested, recharged and shared a slew of home workout videos — her mother and father taking part in the background. For someone so creative, driven and seemingly running on an endless reserve of energy and ginger shots, the pause could have been challenging. Instead, the slowed-down pace of life in her family home reaped more benefits than she could have imagined. “Creative people need to sometimes do nothing to be creative,” she explains in her ‘Pleasure Garden: Behind The Scenes’ video on her IGTV and YouTube channel. The short film details her time in London before, during and after the Pleasure Garden party she curated in Finsbury Park in August 2021. “That’s why I was able to give birth to my baby ‘Nabi’ and ‘I Go.”
Peggy is referring to the two singles that dropped on Gudu Records in June and July of this year, respectively. Warm basslines, summery chords and springy synths pulsate off each track, just in time for the reopening of nightclubs and festivals in various parts of the world. Speaking about ‘I Go’ on IGTV, Peggy explains why this track, in particular, resonates with her. “The lyric ‘I Go’ is a sound that Korean people make when they’re surprised in a good or bad way. I was saying that a lot because I was having a lot of back pain. But the word in English ‘I Go’, it means ‘but no matter what, I’m still going’. So it was kind of encouraging lyrics to myself. For 2020 and 2021, it was about how to challenge positive and negative and learning how to be present a little bit.”
This theme sums up the years since Peggy’s breakout on Ninja Tune's Technicolour imprint with her ‘Seek For Maktoop’ EP. Up until early 2020, Peggy had been travelling non-stop for gigs spanning Asia, Europe and North and South America, adding partnerships with Nike, Louis Vuitton and Samsung along the way. She also established a clear visual identity across each project she took on, be it in her streetwear line Kirin or the sleeve of ‘I Go’. But since her time away from a schedule sandwiched between sleep deprivation and back-to-back touring, Peggy appears to be approaching her craft at a slightly lower-octane pace.
But that doesn’t mean the demand for Peggy has plateaued. Remaining a magnetic DJ, producer, record label owner and merch designer who continues to surprise, it’s no wonder Peggy’s position in the Alternative Top 100 DJs poll has gone up this year.
by DjMag.com
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