Brand Marketing Made Simple | Reach 4 Growth Podcast Ep.17
Join us in this episode of Reach for Growth as we dive deep into the world of global brand leadership with Mohamed Bodiat, an International Sports Brand Leader. From his inspiring career journey starting in South Africa to driving innovation in the MENA region, Mohamed shares invaluable insights into building iconic brands, adapting to local markets, and fostering community-driven growth.
💡 What You'll Learn:
- How to navigate cultural nuances and consumer preferences in the MENA region.
-The story behind the Nike Pro Hijab—a game-changing product for modest athletes.
- Why localization goes beyond translation and how global brands can innovate locally.
- Essential advice for aspiring entrepreneurs and leaders.
💬 Key Takeaways:
"Brand evolution doesn’t mean changing your values—it’s about adapting to meet the needs of your audience while staying true to your core." – Mohamed Bodiat
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WHO AM I?
↳ If we haven’t met before - Hey 👋 I’m Gamal, the Director of Growth Marketing of the Sports Division at GMG. With over 12 years of experience in e-commerce, digital marketing, and performance marketing across the MENA region
↳ My deep understanding of retail and e-commerce, combined with my ability to lead teams and solve complex problems, has positioned me as a key player in driving digital transformation and growth for the brands I manage.
↳ My passion for performance marketing is reflected in my efforts to build a community of experts who are dedicated to continuous learning and authentic growth in the industry.
👨💻 Follow me on Linkedin: [ Ссылка ]
💌 Join the Reach 4 Growth Newsletter my weekly email where I share what I’m reading, learning, and thinking [ Ссылка ]
⌚️ Timestamps:
[0:00] Introduction to the episode
[5:28] Transitioning into leadership at Nike
[16:01] Challenges in bringing global brands to the MENA region
[26:01] Innovating for modesty: The Nike Pro Hijab story
[30:39] The importance of brand sustainability and evolution
[34:24] Building communities for brand loyalty
[37:13] Challenges and trends in global brand innovation
[54:54] Advice for the younger generation
