Session Speaker: Neil Norman, Head of Loyalty & CPG Marketing Partnerships for Food Lion: Food Lion's Neil Norman will kick off this Brand Member Roundtable session by sharing insights into Food Lion's successful approach to growing active customers digital engagement. He will highlight the achievements in effectively growing the digital engagement of their MVP Loyalty Program, maximizing additional value for consumers, the Food Lion brand, and their CPG partners. Food Lion managed to increase digital engagement within the MVP Loyalty Program from 5X since 2018, with ongoing efforts to further elevate this figure.

Overview: In this Loyalty360 Brand Member Roundtable discussion, participants are encouraged to share their top three digital engagement strategies. Through this collaborative discussion, brands can gain a deeper understanding from peers in various industries, providing valuable perspectives on approaches that have proven effective elsewhere and might be relevant for their own industry.

Key Discussion Topics:

• Methodology for creating digital engagement strategies through leveraging data and insights and leveraging test-and-learn approaches.
• Addressing customer pain points and enhancing digital engagement strategies through effective data strategies (first, third, and zero-party data).
• How Food Lion defines digital engagement and measures efficacy.
• Assessing and leveraging technologies to enhance digital engagement at Food Lion.
• Group discussions about leveraging multiple channels and technologies to grow digital engagement.
• Effective practices to garner support of disparate stakeholders, both internal and external.

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