Huawei has overtaken Apple in smartwatches, and they’ve done it using a simple formula.
In the first nine months of 2024, Huawei delivered 23.6 million smartwatches and fitness bands.
Meanwhile, Apple, with 22.5 million units, fell slightly behind Huawei.
China’s market has played a significant role in Huawei’s growth.
In global markets like the US and India, the demand for smartwatches and fitness bands has declined.
However, in China, the demand has increased by 20%.
People in China love features like health tracking, but they also want watches that look stylish.
Apple, on the other hand, hasn’t introduced many new designs or ideas recently, which has allowed other brands to catch up.
Huawei, however, has continued to innovate, and their new GT5 series watches have been highly successful.
Moreover, Apple focuses only on the premium market.
This is why it’s facing stiff competition from brands like Huawei, which offer great features at lower prices.
