"45% of middle-aged Americans would rather visit the dentist than make an appointment with a financial advisor "- AARP
WHY?
- People distrust financial services as an industry
- People don't know how to choose a "good" financial advisor
- People don't always know what an advisor even "does"
- Money is emotional
- Money can cause contention
- Money can bring up negative feelings
How do we as an industry remedy this?
🚨👉 Content Marketing 👈🚨
When someone watches your videos, reads your words, and hears you explain things....it immediately helps put them at ease. It makes them feel like they "know" you.
And psychology tells us that the more we feel like we know someone, the more likely we are to trust them.
Content Marketing removes "fear of the unknown" and builds trust.
What other tactic can work so well (and at scale!) in this industry?
👇If you are a financial advisor I'd love to know - has this worked for you? Have you shared content that you know is helping to put clients at ease, to answer their questions and build trust BEFORE they ever even meet you
