By doing voice-of-customer research before you promote, you'll put out more reliable pages, emails, and ads and increase your chances of seeing more conversions more quickly.

But you might be wondering:

❓- How much VOC research do you need?
❓- Where should it come from?
❓- Or when can you stop researching and start writing?

In this video, I share a few core VOC research principles I follow to get the data I need to write reliable copy.

How about you? Do you use a similar process or a different approach?

Share below.👇 I'd love to know.

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