This is the Global Launch campaign of the little Fiat 500 made in 2007.
this idea " everyday masterpieces" has been declined in all the markets with thousands of declination
each culture could introduce his own masterpiece, Thats' it.
Some little things are magic.
Concept & Idea: 515 Creative shop / Alessandro Quaregna
Creative direction: 515 Creative shop
Production: Indiana Productions
music: 21 by Tiziano Lamberti ( Groove And Art Records )
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