Social media isn't the black hole that many business leaders seem to think it is. Discover how to become a social rock star in as little as a few hours a week.

While social media adoption is certainly widespread by now, many business professionals still claim to be too busy to commit to personal social media branding activities.

Personal branding consultant Dorie Clark, author of Reinventing You: Define Your Brand, Imagine Your Future ([ Ссылка ]), says that for the most part, the excuse is just that — an excuse. The truth, Clark says, is that making time for social media and branding takes a lot less time than you might think.

By investing just a couple of hours into beefing up your LinkedIn profile and leveraging social media management tools like HootSuite or TweetDeck, Clark says business professionals can easily (and efficiently) demonstrate their intellectual expertise, set the tenor of their conversations, and take one big step toward becoming trusted thought leaders.

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