I'm sharing my top, must-have ecommerce growth practice: how to run your own conversion rate optimization audit.
This is the final installment in a series about how ecommerce brands can audit their homepage, category page, and product page.
Today we are talking all about improving your product page.
If you haven’t already, I recommend you take a look at video 1, all about auditing your homepage, and video 2 all about auditing your category page.
Up until now, our only goal has been to move the customer one step further in their buying journey.
Now that they’ve made it to a product detail page, or PDP, the goal has changed and the stakes are higher. We’re trying to earn their business, and every decision we make on this page can make the difference between a completed purchase and an abandoned shopping cart.
To maximize the number of page visits that convert into customers, our product page needs to accomplish three tasks:
- Answer Customer Questions
- Alleviate Objections or Concerns
- Establish Trust and Build Confidence
So, how can you make sure that your product page completes all three of these objectives? Watch this video to find out.
00:00 Introduction
00:49 Video series recap
01:30 The goals of your product page
03:11 Audit your product page above the fold
04:32 Review your product descriptions
05:43 Review social proof and assurances
06:40 Key elements of the product page
06:50 Video series recap
07:19 The benefits you can expect from a CRO audit
Here is the full in-depth article on how to run your CRO audit, step by step: [ Ссылка ]
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