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Bob Dorf is famous for its knowledge in Customer Development and its impact on the Startup ecosystem. Its book “The Startup Owner’s Manual” is a business best-seller in the US and the whole world.
In this talk, with humor and concret examples, Bob Dorf explains us how to avoid the failure of innovative projects and especially how to create companies which work thanks to Lean Startup!
At first, it’s essentiel to understand and identify the various stages of the product which the start-up develops.
Step 1: the Customer Discovery
Step 2: the Customer Validation
Step 3: the Customer Creation
In conclusion, Bob Dorf paints a portrait of the one who would be, according to him, the perfect entrepreneur.
His statement is that the Lean Startup is a powerful strategy to reach as quickly as possible your customers and transform your sales processes into repeatable ones.
Bob Dorf also explains how Alexander Osterwalder's Business Model Canvas provides a framework for conceiving the innovator's business model, as well as a way to monitor Customer Development progress.

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Twitter: @bobdorf

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