The digital advertising landscape is changing rapidly with the impending phase-out of third-party cookies. In this video, Marketo expert Ayesha Kayani shares valuable insights on how this shift will impact marketing attribution and the overall marketing landscape.
Learn about the potential effects on Marketo Measure and how to navigate the challenges posed by the loss of cross-domain tracking. Discover the opportunities presented by a more transparent and privacy-focused approach to marketing. Get ready to adapt your strategies and embrace a cookieless future.
#thirdpartycookies #cookielessfuture #marketing #data #attribution #marketo #digitaladvertising #privacy
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