Lingerie is more than just something you wear under your clothes. That’s the philosophy of Fleur du Mal founder Jennifer Zuccarini, who says building a fashion brand isn’t just about designing garments, but creating an “emotional experience” for customers.
In this episode of NYNext, The Post’s Lydia Moynihan asks the former Victoria’s Secret designer how she’s taking on the fashion industry with social media, which Zuccarini says is “the most important thing young designers can do.” The CEO credits Fleur du Mal’s customer loyalty to Instagram, talking about women’s issues and celebrity clients like Anya Taylor Joy.
Moynihan also gets a sneak peek into how virtual reality is reshaping the industry and whether New York’s iconic garment district can live on.
#lingerie #fleurdemal #victoriassecret #jenniferzuccarini #anyataylojoy
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