There is no doubt that TikTok has surprised most of us with its massive growth in the past couple of years. Besides being a well-designed platform, there are some scientific (psychological) reasons on why TikTok is so popular in 2020. In this video, we will look at the psychology of TikTok or more specifically the science that sits behind TikTok as a platform: great user experience, short-form content, the paradox of choice, social proof and infinite scrolling. These psychology principles offer some insight into why TikTok is so addictive and what are some key reasons why TikTok became so massive in recent years.

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Timestamps:
00:00 - Introduction
00:45 - User Experience
01:05 - Short-form Content
02:00 - Paradox of Choice
03:00 - Social Proof
03:16 - Infinite Scrolling
03:56 - Summary & Conclusion

There is no doubt that TikTok has surprised most of us with its massive growth in the past couple of years. Besides being a well-designed platform, there are some scientific (psychological) reasons on why TikTok is so popular in 2020. In this video, we will look at the psychology of TikTok or more specifically the science that sits behind TikTok as a platform: great user experience, short-form content, the paradox of choice, social proof and infinite scrolling. These psychology principles offer some insight into why TikTok is so addictive and what are some key reasons why TikTok became so massive in recent years.

Come say hi:
○ TikTok: [ Ссылка ]
○ Instagram: [ Ссылка ]
○ Facebook: [ Ссылка ]

Support my work:
○ Buy me a coffee: [ Ссылка ]
○
#tiktokpsychology #justafarcas #bitesizepsychology

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