The average dollar amount spent per order placed on a website or mobile app is tracked by the avg order value (AOV). Simply divide total income by the number of orders to determine your business' average order value. It is calculated by dividing the total revenue by the total number of orders. Therefore, if your average value order is larger, you can make more money from the same number of consumers.

How to increase the average order value?

Here are the few d2c marketing strategies to increase your average value order that will increase your revenue numbers.

Bundling your products
Product bundling pricing strategy is a simple and efficient strategy if you want to gain engaged shoppers and induce them to make large purchases. Product bundling's secret is to combine goods that will raise consumers' perceptions of the value of their purchases. Thus raising your avg order value.

Successful upselling and cross-selling at the checkout
Similar to the previous tactic, highlighting related products to the ones your consumer has in their shopping basket when they check out might raise the order value. Promoting a complementary product is known as cross-selling, but promoting an upgraded or more expensive version of the product is known as upselling.

Establish a consumer loyalty programme
Building ties with your consumers through the implementation of a customer loyalty programme is one of the best d2c marketing strategies. It is a retention tactic that will eventually persuade them to make another purchase.

Create a positive user experience
A flawless and trouble-free user experience is essential for customers to make purchases, at the risk of seeming obvious. Customers are deterred from buying with you because of problems including slow page loads, lack of COD or free shipping offers, a challenging checkout experience, and improper product categorization. If a customer has a bad experience, they might at most purchase what they need but won't be inclined to purchase extra goods. This will have an effect on conversion rates generally.

Studies have also revealed that companies with free shipping offers and liberal return policies saw a higher rate of product purchases from consumers. This helps allay any worries or hesitations prospective clients might have about buying from you.

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