On July 25, 2024, an OpenAI blog post erased about $70 billion from Alphabet’s market value. The post announced that OpenAI was "testing SearchGPT, a temporary prototype of new AI search features that give you fast and timely answers with clear and relevant sources".

But why would OpenAI want to try to take on Google Search?

In this video, we explore three theories as to why OpenAI is really building SearchGPT and its implications for the tech industry.

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