Whether buying consumer products or making major business-to-business (B2B) purchase decisions, everyone expects a seamless digital experience, and the logistics industry is no exception.

Understanding what the modern supply chain professional wants, and then meeting them where they're at, is the key to a customer-centric strategy.

Christina Bottis, Chief Marketing Officer of Coyote Logistics, discusses the evolution of customer experience and understanding the buyer's journey during Coyote's 2021 global kickoff event.

Dive deeper into Christina Bottis insights on how Coyote is delivering on its promises:
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Learn how Coyote is helping to drive the industry forward with initiatives like the Coyote Collective:
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0:34 The digitization of supply chain purchasing
2:22 Finding out what’s important to our customers
5:34 Building a tailored experience for Coyote customers

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