Automation is the use of technology and software to assume control of a process, basically cutting out repetitive and laborious tasks.

A small business considering automation shouldn’t bite off more than it can chew. While turning to automation may seem like a no-brainer for a small business owner, it's critical to thoroughly think things through. Ask why and ask how; jumping in without proper planning can prove costly.
In this video, we’ll break down the steps entrepreneurs should take before turning to automation—from starting off simple to thinking long-term.

Keap is on a mission to simplify growth for millions of small businesses. For 18 years, we have been helping small businesses get organized so they can deliver great service and close more business. Today, the pioneer of CRM and marketing automation software for small business serves more than 200,000 users globally with its Keap and Infusionsoft by Keap products.

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