Master Personalization: How to use the 'Recency-Frequency-Monetary' Model (RFM) to Drive Continuous Growth

Marketing isn't about a one time sale. In order to continuously drive growth for your business, you must focus on building and maintaining authentic relationships with your customers.

In this session you'll learn:

How to use the RFM model to increase retention within the first 30 days of your customer's purchase
How to create loyalty programs that drive exponential growth

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