SAM is a professional development process that utilizes a unique set of tools to change a principal's focus from school management tasks to instructional leadership—activities directly connected to improving teaching and learning. The process is designed to help the principal reflect on how to best work with teachers to advance learning.

Over 900 school leaders in 22 states contract for SAM services. Independent and external research has determined that principals gain the equivalent of 27 extra days of instructional leadership time in their first year using the SAM process. By the third year, the gain of instructional leadership time exceeds 55 days.

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