Global K-pop star JIN of BTS recently brought intense celebrity power to Milan Fashion Week at the GUCCI Spring/Summer 2025 show. Dressed in the epitome of the brand’s pivot to ‘casual grandeur’, JIN rocked a sequined brown v-neck top and pleated flare pants that evoked the nonchalant jetset lifestyle. HYBE sister HANNI of New Jeans also made her appearance in flared jeans and a sequined halter and a chunky black Gucci purse.

Let’s dive deep into the history of the House of Gucci and analyze whether the current brand identity aligns properly with BTS JIN. Will the partnership work well for the artist and the fans? Are you going to get your GUCCI on because of JIN or is it non-consequential? Put your comments below!

0:00 Intro
1:06 Is GUCCI really in trouble?
2:02 BTS JIN successfully starts GUCCI brand ambassadorship at Milan Fashion Week
3:43 Is the GUCCI Brand Good for JIN?
6:10 BTS JIN Embodies GUCCI’s ‘Casual Grandeur’ Concept
7:40 JIN was the most popular star at GUCCI’s fashion show
8:18 JIN’s Outfit for the GUCCI fashion show
8:57 What is a GUCCI Horse Bit?
9:20 GUCCI’s origin story
10:20 Peak GUCCI Era: 1950s and 1960s
11:18 Downfall of GUCCI from psychic-obsessed JEZEBEL?
12:20 Is it worth using BTS JIN’s star power to save GUCCI?
13:15 The Tom Ford GUCCI Era Focused on FASHION
13:55 GAZPROM GUCCI Era Begins
15:35 GAZPROM GUCCI on Derivatives Era
16:40 Latest Creative Director of GUCCI focuses on ‘Casual Grandeur’
18:45 This is air conditioned Spring/Summer 2025 GUCCI for people with things on their schedule
20:25 Bring out the GUCCI fits JIN’s style
21:30 JIN’s VIP Front Row seat next to Dakota Johnson
22:24 The business behind GUCCI: KERING Group
25:07 Recession-era GUCCI focuses on luxury staples
26:30 Oxblood red color for the spring/summer
27:00 ‘You look like a blood clot’: Big Business vs. The Devil Wears Prada
28:45 NEW JEANS HANNI made an admiral appearance at the GUCCI show
30:35 Growing pains for new GUCCI creative director Sabato De Sarno
31:25 GUCCI requires you to bring your own RIZZ
32:07 Ralph Lauren SS 2025 Hamptons show offers contrasting example
36:20 JIN’s GUCCI Ambassadorship ALREADY Showing Results

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