Speaker: Kirstin Aschbacher, Jawbone
The future of wearables is moving beyond a fashion gadget to a must-have device for managing chronic health conditions. Value in this space is not only about chic products and quantifying the self; it’s about helping users change the behaviors that shape their long-term health. Fundamentally, this is not only an algorithmic challenge but a psychological one. Many of us already know how to be healthier, but what motivates us to actually change? This talk will illustrate how the integration of data science and health psychology can drive personalized interventions that make wearables more effective. We test our hypotheses in a pilot randomized, controlled trial targeting self-monitoring profiles to help users lose weight.
