Choosing whether or not to follow a launch or evergreen model is entirely dependent on your temperament.
I've spent years experimenting with both. And one thing I can tell you about launches is that they can be incredibly draining for all parties involved.
However, if you dial in on the execution, they can be incredibly rewarding. And if you want to know if doing a launch is a good idea for you and your business, make sure you head to my channel and give the full episode a listen.
Enjoy!
