World premiere of BMW Art Car by John Baldessari at Art Basel in Miami Beach 2016. Art Car will race at Rolex 24 at DAYTONA.
Miami Beach. On November 30, the BMW Art Car by John Baldessari celebrated its world premiere in the presence of the artist himself, Ludwig Willisch, President and CEO BMW of North America, and Jens Marquardt, BMW Motorsport Director , on occasion of Art Basel Miami Beach. Following the 40-year tradition of BMW Art Cars, Baldessari’s M6 GTLM will prove itself on the race track of Rolex 24 at DAYTONA on January 28 and 29, 2017.
Miami Beach. On November 30, the VIP Preview day of this year’s edition of Art Basel in Miami Beach, the BMW Art Car by John Baldessari celebrated its world premiere. The 19th vehicle of the BMW Art Car Collection was designed by the American master of conceptual art and revealed in the presence of the artist himself, Ludwig Willisch, President and CEO, BMW of North America, and Jens Marquardt, BMW Motorsport Director, at an exclusive reception at the Botanical Garden of Miami Beach. John Baldessari’s BMW M6 GTLM, a race car featuring 585 hp, will be on public display until the closing of Art Basel. Following the 40-year tradition of BMW Art Cars, John Baldessari’s “rolling sculpture” will then prove itself on the race track of Rolex 24 at DAYTONA on January 28 and 29, 2017.
Ludwig Willisch, President and CEO, BMW of North America: “It is an honor to add this new masterpiece by John Baldessari to the BMW Art Car Collection today. As one of the most important contemporary artists working today, John joins an incredible group from Calder and Hockney to Warhol and Koons that has contributed to this collection over the past forty years. He has used his signature aesthetic combining color, shapes and text to create a visually stunning work which will stand out at both the museum and on the racetrack in Daytona early next year.”
BMW Art Car #19 by John Baldessari
“I have done only one work in my life involving a car before, and that was an image of a car. So for the BMW Art Car project, I entered uncharted territory, not just in terms of the subject, but also moving from two- to three-dimensional art. A challenge I did enjoy! The ideas all came at once: for instance, the red dot on the roof, so you can see it from above, FAST on one side and a picture of the car on the other side. I like the ambiguity, having two-dimension and three-dimension at the same time. Considering the car as an icon of contemporary life, my concept turned out playfully satirical, but it also highlights some of the trademark ideas that I use. So you can say, the BMW Art Car is definitely a typical Baldessari and the fastest artwork I ever created!” – John Baldessari
For the 19th BMW Art Car, John Baldessari as the legend of an entire LA art scene drew on his famous artistic trademarks. Designing the car, this American artist turned to well-known stylistic devices and created an iconic work which unites his creative practices of the past fifty years in a unique manner. As a committed minimalist, he worked with the colours red, yellow, blue and green and with his monochrome dots, he left his familiar colourful marks on the M6 GTLM as well. Baldessari’s ironic play on the multi-dimensionality of the race car as an art object is most obvious in the graphic reflection of the car in profile. And with “FAST” as a central typographic element the artist boldly transports the power of the BMW Art Car to its outside and makes it visually accessible for the viewers both at the race track and the museum.
John Baldessari spearheaded and oversaw the design of the 19th BMW Art Car, which was executed with the help of a team of BMW engineers in early November at the BMW Body & Paint Training Center West in Oxnard, California.
