Chinese Gen Zs and millennials are choosing to buy domestic products, such as Xiao Mi, BYD or Mao Geping, instead of international brands like Apple, Tesla or Dior.

‘Guo chao’ which translates to national wave is the trend where Chinese shoppers are buying ‘Made In China’ products by Chinese brands rather than international names. For some Chinese youths, using homegrown labels evokes that sense of nationalistic pride.

00:00 Why ‘guo chao’ became a trend
01:44 How a Gen Z determines if an item is of good value
02:40 Are Chinese goods of better quality?
03:44 International brands Dolce&Gabanna, Burberry and H&M boycotted by Chinese shoppers

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Watch the full #Insight episode Made In China Only: China Looks Domestically For Growth But Will It Succeed?: [ Ссылка ]

Watch the #MoneyMind segment: No More Revenge Spending: How China's Gen Z Is Changing How They Shop: [ Ссылка ]

Also watch:
Why China's Gen Z Is Choosing To Shop Local Looks Over Foreign Fashion: [ Ссылка ]

China's Youth Unemployment At Record Highs: Meet The Jobless Graduates: [ Ссылка ]

#Insight #China #US #economy #pandemic #tradewar #consumption #consumer


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