If you want to understand customer behavior, you need to know about VALS (Values and Lifestyles), a popular psychographic market segmentation tool developed at SRI. The VALS framework helps you understand what motivates different types of customer behavior.

Don't make the mistake of assuming that what motivates your customers is the same thing that motivates you. Find out how VALS can help you design better products.

TAKE THE ORIGINAL VALS TEST
Find out which type you are!
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LEARN ABOUT OUR TRAINING PROGRAMS FOR SMART INNOVATION
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