Oatly CEO Toni Petersson philosophizes over the fact that commercials featuring CEOs are usually the worst kind of commercials and he wants no part of it. Is Toni right? Comment or share or like!
Producer’s note: Toni TV was recorded in and around the organic oat fields of southern Sweden where Oatly has it’s offices. In order to ensure that viewers get to meet the real Toni Petersson, much of the footage was filmed without Toni’s knowledge that we were actually filming. Also, we didn’t let Toni view any of the material until just before it was released. Did we do this to trick Toni? Not entirely. We just felt that it was important for the viewer to get an honest idea of who the real Toni is and how Oatly — behind his new, off beat, dynamic and visionary leadership — is becoming a lifestyle brand that makes nutritional products to help people find ways to upgrade their lives and the health of the planet too.
Please feel free to like, share and comment.
Toni is a big boy, he can take it.
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