Q4 is traditionally the biggest quarter of the year, with advertisers competing for consumer attention, and crucial sales to see out the year. For publishers, it’s a must hit quarter, and the pressure is on to secure client commitments - and deliver the client needs and expectations.
What trends and issues are driving the ecosystem as people plan, buy and sell to achieve all the holiday outcomes they want to achieve for their brands, clients and publishers? What are the time pressures and key points - and how is this year differing for previous years?
Find the answers to all these questions in our latest programmatic webinar, "Programmatic Outcomes: All I Want for the Holidays is Great Outcomes," brought to you by IAB Europe’s Programmatic Trading Committee.
Moderator:
Wayne Tassie - Chair of the Programmatic Trading Committee, IAB Europe
Speakers:
Alice Beecroft, Senior Director, Yahoo DSP Strategy
Charles Pullen - Programmatic Business Director, MG OMD
Eleisha May, Client Strategy Director, Blis
Rory Wilson, Senior Programmatic Marketing Executive, John Lewis Partnership
