In this webinar clip, Drift's Ruth Corson and Justin Keller explain the difference between first party data and third party data. They explain how increasing privacy concerns are leading to the demise of third party data, and why first party data is going to win in consumer marketing.

Watch the full webinar: [ Ссылка ]

Subscribe to Drift: [ Ссылка ]

#drift #data #marketing
-------
Stay connected with Drift:
LinkedIn: [ Ссылка ]
Twitter: [ Ссылка ]
Instagram: [ Ссылка ]
Facebook: [ Ссылка ]
---------
About Drift: Drift is more than just a technology company. Drift is a connection company. Connecting buyers with sellers and empowering experiences everyone loves.

At Drift, we believe that from meeting people to starting a business relationship, everything starts with a conversation. Drift specializes in helping start the right business conversations — making sure they happen when they’re supposed to and completely personalizing them to buyers.

Drift's Conversational Cloud, comprised of Conversational Marketing, Conversational Sales, and Conversational Service, all powered by underlying Conversational AI, breaks down the silos across your team so you can deliver personalized experiences that turn into more quality pipeline, revenue, and happy customers.

Learn more: [ Ссылка ]

свернуть