In this interview of Investing in Intellectual Property with Dave, Casey Daffer shares his journey from athlete to entrepreneur, revealing the secrets behind unlocking athletic potential through his groundbreaking invention. With an impressive track record of 5 million customers, 100 patents, and nearly 400 trademarks worldwide, Daffer discusses how his background in athletics and knowledge in computer information systems propelled him into the world of inventions. He talks about the evolution of his company's training mask, detailing the challenges, victories, and the intellectual property strategies that safeguarded his multimillion-dollar idea. From his initial investment to navigating lawsuits and expanding his patent portfolio, Daffer's story is a masterclass in leveraging intellectual property for business success. #invention #multimillion #patent #investing #athleticpotential #CaseyDaffer

#StartupCompany #TrainingMaskProducts #BreathingEfficiency #SocialMediaMarketing #IntercostalMuscles

#PerformanceEquipment #DysphagiaTreatment #SocialMediaMarketing #DiaphragmaticBreathing #BreathingEfficiency

CHAPTERS:
0:00 - Intro
0:43 - Casey's Background Story
2:09 - Entering the Performance Equipment Industry
6:05 - Training Mask Popularity Surge
11:37 - Origins of Training Mask
17:55 - Training Mask Growth Trajectory
19:12 - Training Mask 1.0 Introduction
22:55 - Vision for Multiple Training Products
24:45 - Training Mask 1.0: Problem Solving
26:40 - Benefits of Diaphragmatic Breathing
29:54 - Michael B. Jordan Discovers Training Mask
38:42 - The Role of Intellectual Property
43:17 - First-to-File Patent System
46:51 - Avoiding Debt in Business
49:20 - Marketing Funnel Strategies
51:02 - Eros 2: Product Development
53:00 - Speed in Product Launching
56:30 - Sneak Peek: New Product
57:05 - Reflecting on Training Mask's Journey
1:00:05 - Launching the Training Mask App
1:06:39 - Entrepreneurial Advice from Casey
1:09:00 - Connecting with Casey
1:09:50 - Outro


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