Welcome to our latest video, where we unveil our proprietary go-to-market (GTM) framework that propelled our enterprise SaaS to $10M in annual recurring revenue (ARR) and a $21M Series A in under two years.
In this deep walkthrough of our full-stack, seller-centric framework, we guide you through every step of the process, from defining your GTM strategy to executing it with excellence. We cover demand creation through content creation and distribution, in- and outbound tactics to generate leads, sales- and product-led conversion strategies, and pointers for how to engage users and customers and how to expand from your initial beachhead(s).
0:00 Introduction
1:31 Our Success with GTM
2:37 The Comprehensive GTM Framework
4:25 Defining Your GTM Strategy
11:19 Executing Your GTM Strategy
11:46 Step 1: Generating Demand
18:18 Step 2: Generating Leads
24:10 Step 3: Converting Leads
32:03 Step 4: Engaging & Expanding
35:44 Growth Experimentation with Bullseye Framework
39:03 Sales & Marketing Readiness
48:00 Wrapping Up
Our GTM framework is based on years of experience as startup operators and investors, and has been successfully implemented by numerous clients. We've also used two invaluable tools: Gabriel Weinberg's Bullseye Framework from his book "Traction: How Any Startup Can Achieve Explosive Customer Growth" and Neil Rackham's "Major Account Sales Strategy". Both books are highly recommended for any ambitious entrepreneur.
Don't miss out on this insider's view of the GTM framework that drove our exponential growth. By implementing our GTM framework, you'll save time and money while maximizing the impact of your go-to-market strategy, ultimately accelerating your business growth and success.
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