Nike. Red Bull. Instagram. Liquid Death. What do these brands all have in common? They are at the forefront of experiential marketing. The Trade Group's Director of Experiential, Adam Haas, explains the rise of experiential marketing and how to ride the tidal wave of experience-driven consumption.
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The Power of Experiential Marketing | Adam Haas
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NikeRed BullInstagramLiquid Deathexperiential marketingbrand experiencesathletic wearenergy drinksocial mediacanned waterinfluencer marketingsports apparelextreme sportsInstagram trendssustainabilitymarketing strategybrand eventsimmersive marketingNike sneakersRed Bull stuntsInstagram campaignsLiquid Death reviewbrand activationsevent marketingsocial media influence
