Guitar Center has a new CEO, as of late last year, and his recent comments about GC shifting back to "serious musicians" has me thinking that he might be totally out of touch with what kind of customers Guitar Center attracts. Targeting serious, gigging musicians, won't help guitar center and might just make business even worse. Here's why...

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Rubric: -5 points for Danzig references. -5 points for not reading the description. -5 points for not watching far enough into the video to answer your own question. -5 points for misquoting me in your comment. 20 points possible. Everyone starts with an A!

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