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In this episode of the Ecommerce Coffee Break Podcast, we explore how to scale ad campaigns with precision using sales attribution.

Host Claus Lauter is joined by Andrey Kholkin, CTO of Weberlo.com, a platform revolutionizing ad tracking and performance insights.

With over a decade of experience, Andrey shares why traditional pixels fall short, how real-time attribution transforms ad performance, and the role of AI in reducing ad spend. Learn how accurate data can optimize campaigns and improve ROI.

Topics discussed in this episode:

- Why Traditional Ad Tracking Pixels Fall Short: Browser tracking misses crucial data.
- How Real-Time Sales Attribution Can Transform Ad Performance: Track 100% accurate sales data.
- Why Accurate Data Is Key to Digital Marketing: Avoid pausing top-performing ads.
- How AI and Attribution Models Lower Advertising Costs: Optimize ads with accurate data.
- Why You Shouldn't Rely on Ad Platform Tracking: Independent tracking ensures accurate insights.
- How to Implement Sales Tracking Quickly: Connect e-commerce and ads in minutes.
- What Conversion Goals Can You Track: Focus on purchase and lead tracking.
- Why Organic Traffic Tracking Matters: Use UTMs to track paid and organic sources.

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Timestamps:
0:00 Intro: Andrey Kholkin (Weberlo)
1:10 Tracking Challenges: Website pixel limitations
3:00 Weberlo Solution: Payment gateway integration for accurate sales data
5:00 Data Benefits: Optimize ad spend & AI targeting
5:30 Onboarding: Easy setup for Shopify, WooCommerce, etc.
6:30 Tracking: Purchases, leads, and organic traffic
8:50 Pricing: Plans based on page views, starting free
9:40 Final Advice: Use a tracking tool beyond ad platforms
10:30 Learn more about Weberlo

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*DISCLAIMER/DISCLOSURE: Any information or advice we give is purely based on our own experience and research. There is no guarantee as there are many variables that will impact your success. Everything stated should be taken as an opinion. Some of the links on this page are affiliate links, meaning, at no additional cost to you, we will earn a commission if you click through and make a purchase. This video contains paid promotions such as product placement, sponsorships, or endorsements. We feature sponsored interviews with guests who paid an appearance fee that supports the maintenance of the channel and podcast. Thank you for your support!


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#adtracking #salesattribution #conversionapi #pixeltracking #servertracking #attributionmodels #campaignoptimization

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