To wrap up 2024 The Agenda is delighted to bring you a Special Edition of the podcast, where we were joined by veteran SKY news producer and documentary film maker Toby Sculthorp, who took questions from everyone who took part in Series 3.

Our collection of women took the opportunity to ask an expert in the field every single question you could think of:

• How to producers decide what stories to include in a rolling news station?
• How has the power paradigm shifted in the era of multi-platform media?
• Where can you get the most traction in putting your story out to the world; on your own platform or through legacy media like mainstream news channels?
• How do you get noticed by journalists and producers?
• What are bookers looking for in newsworthy guests?
• What is an ‘Off Diary’ story, and how can you get your story shown in more depth in this way?
• The absolute necessity of knowing your audience, otherwise you are wasting your time shouting into the void.
• Why now is a challenging time to pitch documentary ideas to news organisations.
• The first question a viewer will ask is: “What has this got to do with me?” so how do you make your offering relevant?
• Viewers watch emotionally, so if something is horrifying, or uplifting, we will watch it. Where does your story fit in this?

And so much more!

A huge thank you to Toby for joining us on this very special edition.

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