Many creators aim for fame, but only a few build lasting careers while others quickly fade. What sets the long-term successes apart?

This week at Craft & Commerce, Nathan interviews Ex-YouTube employee, Jon Youshaei, to uncover the secrets.

They discuss the truth behind captivating social content to stand out in the crowded digital landscape, effective methods for building a thriving newsletter subscriber base, and tips on hiring the right team to scale faster.

Timestamps:
00:00 Introduction
01:13 Long-Term vs. Short-Term Creator Success
05:25 Capturing Audience Attention
08:09 The Value of True Students Over True Fans
12:16 Hiring and Delegating for Success
21:11 Balancing Creator Aspirations and Team Loyalty
26:43 Jon’s Creator Business
29:37 Newsletter Systems and Processes
33:16 Exclusive Interview with Mr. Beast
39:00 From 1,000 to 100,000 Subscribers
43:33 Scaling While Maintaining Quality
48:01 Creating Effective Landing Pages
49:48 High-Converting Video Strategies
55:00 Building a Strong Team
58:54 Service-Based vs. Product-Based Businesses
01:01:31 Handling Uncertainties in Business
01:03:40 Main Motivations
01:04:51 Effective YouTube Packaging Strategies
01:09:22 Chasing Views vs. Maintaining Quality
01:10:53 Insights from Jon’s Time at Instagram and YouTube
01:13:58 Creating Live/Raw Content
01:15:13 Closing Thoughts

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