Southern African value retailer, Ackermans, commissioned a Neuromarketing eye-tracking project to assess the shopper journeys of their customers. They wanted to understand how customers interact with their products and navigate their stores, and determine if and how customers view in-store POS materials. The insights gained from this project allowed them to optimise the in-store experience, cut costs with POS materials that weren't working and affirm or deny a number of assumptions they had about how their customers interact with their stores.
