How Great Companies Deliver Both Purpose and Profit.
Professor Alex Edmans delivers a guest presentation to the Impact Investment Symposium at Edinburgh Napier Business School on 27 January 2020.
This talk examines the case for purposeful business, using rigorous evidence and real-life examples to show what works – and, importantly, what doesn’t. It discusses practical ways for businesses of all sizes to put purpose into practice, and how investors and citizens can play their part.
With a Q&A session hosted by Bob Keiller, CBE chair of the Symposium and with investment expert Mary Jane Brouwers joining Professor Alex Edmans to explore the implications for social enterprises in Scotland.
Professor Alex Edmans' book “Grow the Pie: How Great Companies Deliver Both Purpose and Profit” was named to the Financial Times Business Books of the Year for 2020. Order copies from [ Ссылка ]
