This video is the first of two papers from the Personal Data: Analytics and Management Minitrack at the Hawaii International Conference on System Sciences (HICSS) 2022 conference. The minitrack is led by Dr Phil Davies Henley Business School, with Dr Joo Hee Oh from Handong Global University and Professor Glenn Parry from Surrey Business School.

This is the first paper, titled “From Personal Data to Service Innovation – Guiding the Design of New Service Opportunities” and written by Katharina Bloecher, Fabian Hunke, Rainer Alt and Gerhard Satzger, provides understanding how organizations can harness personal data in their service innovation processes. The research recognizes that there are methodological shortcomings in current service innovation literature and organizations need further insight into how they can harness personal data within these. To address these shortcomings, a design science research methodology is employed to create a set of design principles for service design tools. These feed into the development and evaluation of a ‘service opportunity canvas’ that supports the matching of customer needs to personal data resources.

Please like and subscribe to this channel!

свернуть