Dream It. Make It. Play It." is the tagline for the newly announced virtual world "Nikeland" in the metaverse. Not long after Facebook, now "Meta," announced its developments into digital worlds, institutions joined the race. Fittingly, Nike has announced its partnership with triple-A game Roblox to join and build in the metaverse.
Before the announcement, Nike started taking steps into the world of blockchain and NFTs. Nike filed for trademarks to exist within the metaverse. Realizing that the realm of NFTs has expanded to digital fashion, Nike is positioning itself with a digital retail store that will be stocked with various virtual products. The products can be used within future virtual environments.
Nike is stepping into the metaverse with virtual sneakers for consumers to enjoy. How will this digital world work?
Watch the video to find out more!
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